I’m Amy, a 29 year old creative and founder of Luelle. I’ve built and run multiple businesses over the years, one of my favourites being a coffee caravan that taught me how powerful good content can be. No matter what I was working on, I always came back to storytelling, visuals, and brand presence. Creating content just felt like home.

Luelle was born for the business owner who’s passionate about what they do but doesn’t have the time, energy, or desire to keep up with content. My role is to take that off your plate and pour my creativity into it, so you can stay focused on the part you love most: running your business.

I care deeply about the work I create. Every project I take on, whether it’s for a product based brand or a service provider. It gets my full attention, energy, and heart. Because to me, showing up online isn’t just about trends (although this is the fun part!) or ticking a box. It’s about telling your story with intention, building connection, and creating a presence that people genuinely want to be part of.

My goal is simple: to create content that truly reflects your business, builds connection, adds your personal touch and shows up consistently, so you don’t have to do it all.

At the end of the day, I love what I do and I love meeting the people behind the businesses I get to work with. Luelle is more than a service; it’s a partnership built on trust, creativity, and the belief that your brand deserves to be seen and celebrated.