• Your business deserves to be seen the way you see it.

    - Luelle.

  • You run the business. I’ll capture the content.

    - Luelle.

  • Real content that reflects what you do, without you having to film a thing.

    - Luelle.

  • What you do matters. Let’s make sure people see it.

    - Luelle.

Welcome to Luelle.

A woman with shoulder-length dark hair smiling at the camera, sitting on a stool in a room with light-colored walls.

MEET THE FOUNDER

I’m Amy, a 29-year-old creative and founder of Luelle. I’ve built and run multiple businesses over the years, one of my favourites being a coffee caravan that taught me how powerful good content can be. No matter what I was working on, I always came back to storytelling, visuals, and brand presence. Creating content just felt like home.

Luelle was born for the business owner who gets it. You’re great at what you do but you don’t have the time (or desire) to keep up with content. That’s where I come in.

The Goal? To focus on creating content that truly reflects your business, builds connection, and keeps showing up, so you don’t have to do it all.

I work with a range of service providers and product-based brands who are ready to hand over the content side of things and trust a process that’s consistent, strategic, and creative